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STAMP also believes that the regulations may discourage minors, especially
younger adolescents, from attempting to purchase tobacco products by requiring
them to verbally ask a store clerk or cashier for the exact brand and type
of cigarettes or smokeless tobacco they want to purchase.
STAMP's conversations with local adult residents, local teens, community
leaders, teachers, law enforcement officials, and others in the jurisdictions
that have enacted the self-service/vendor-assisted regulations found the
regulations:
1) help prevent underage tobacco use by reducing the supply of tobacco
easily available to young people from retail stores;
2) enhance the effectiveness of school-based and community tobacco education
prevention programs for youth designed to reduce young people's demand
for tobacco products; and
3) increase young people's respect for the law and community values
when they see local elected officials take substantive legislative action
to reduce youth access to tobacco products.
In the jurisdictions that enacted the self-service/vendor-assisted regulations,
STAMP's post-ordinance interviews of store owners and managers found:
1) reported decreases in shoplifting of packs of cigarette and containers
of smokeless tobacco from point-of-sale and other public areas of retail
stores;
2) no reported architectural remodeling or refitting of checkout counters
or store aisles by retailers in order to comply with self-service/vendor-assisted
regulations;
3) tobacco distributors and tobacco company sales representatives furnished
behind-the-counter shelving and locking cases for tobacco products to retailers
at no charge in order to assist retailers comply with self-service/vendor-assisted
regulations;
4) no reported losses of sales revenue or profits for retailers from
the sale of tobacco products to adults;
5) retailers removing self-service promotional displays, racks and kiosks
of cigarettes and smokeless tobacco, many of which have youth-oriented
themes and messages aimed at young people, a widely-used tobacco industry
strategy to encourage underage purchases, pilferage and tobacco use by
minors;
6) reported losses of tobacco industry-paid slotting fees to some retail
merchants because of the removal of self-service promotional tobacco displays,
racks and kiosks;
7) other retailers reported they did not loose tobacco industry-paid
slotting fees if tobacco displays, racks or kiosks are relocated behind
the counter or if they are replaced by locking cases;
8) no reported losses of other lucrative tobacco industry-paid advertising
fees, promotional allowances or other financial incentives paid to retailers
for advertising, promoting and marketing tobacco products in their stores
[3];
9) replacement of self-service tobacco displays, racks and kiosks with
self-service displays, racks and kiosks of non-tobacco products such as
candy, gum and soft drinks for which the retailer receives slotting fees
from the manufacturers of these products; and
10) some retailers reported compliance with the regulations cause their
store clerks and cashiers to be inconvenienced because they have to obtain
the tobacco products for each tobacco purchaser.
- Prior to this assessment of the comprehensive youth access ordinances,
STAMP also studied youth access to tobacco from self-service sales/ displays
vs. vendor-assisted sales.
-
- STAMP found that children and teens can purchase cigarettes and smokeless
tobacco much easier through self-service sales/displays than through vendor-assisted
sales.
-
- In tobacco buying attempt surveys by 14 to 17 year olds conducted in
twenty-one cities in a total of six California counties between 1990 and
October 1993, 88% of the 842 attempted purchases from self-service sales/displays
were successful, while only 33% of 387 attempted purchases from vendor-assisted
sales were successful.
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