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- FACT: The cigarette companies spent over $5 billion
in 1996 on advertising and promotion campaigns -- almost $14 million
every day.
- Federal Trade Commission, "1998 Federal
Trade Commission Report to Congress for 1996, Pursuant to the Federal Cigarette
Labeling and Advertising Act," 1998.
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- FACT: Teens are more likely to be influenced
to smoke by cigarette advertising than they are by peer pressure.
- "Influence of Tobacco Marketing and Exposure
to Smokers on Adolescent Susceptibility to Smoking, " Journal of the
National Cancer Institute, Ocotber 1995.
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- FACT: Marlboro, the most heavility advertised
brand, constitutes almost 60% of the youth market but only 25% of the adult
market.
- Centers for Disease control and Prevention,
"Changs in the Cigarette Brand Preference of Adolescent Smokers, U.S.,
1989-1993," Morbidity and Mortality Weekly Report, August 1994
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- In public statements, however, tobacco
executives claim that they do not market to kids. Recently released internal
tobacco-industry documents tell a different story. These quotes below show
that tobacco ads affect kids and that the tobacco companies consider children
to be their next generation of customers.
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- "Evidence is now available to indicate that
the 14-to-18 year old group is an increasing segment of the smoking population.
RJR-T must soon establish a successful new brand in this market if our
position in the industry is to be maintained over the long term."
- Planned Assumptions and Forecast for the Period
1977-1986 for RJ Reynolds Tobacco Company," stamped "SECRET,"
March 15, 1976.
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- "Realistically, if our Company is to survive
and prosper, over the long term, we must get our share of the youth market.
In my opinion, this will require new brands tailored to the youth market."
- Claude Teague, RJR, "Research Planning
Memorandum on Some Thoughts About New Brands of Cigarettes for the Youth
Market," February 2, 1973.
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- "For legal reasons, we have been unable
to directly survey smokers under 18 years of age (as will be shown most
smokers begin smoking regularly and select a usual brand at or before the
age of 18).... Over 50% of men smokers start smoking fairly regularly before
the age of 18...."
- D.W. Tredennick, RJ Reynolds, July 3, 1974
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- "But it must also be true that influential
young smokers.... have made brand selections based on product characteristics
or advertising and promotion communication."
- D.W. Tredennick, RJ Reynolds, July 3, 1974
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- "If it was legal to sell to 'em, we'd be
glad to. But it's not.
- Walker Merryman, Tobacco Institute, WHCS-TV,
Portland, Maine, August 5, 1992, in a discussion about tobacco use among
youth.
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